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Apple: Go Big or Go Home

Posted at 12:35pm EST on 09/18/2006

appleGoogle’s CEO Eric Schmidt didn’t join Apple’s board just for kicks and giggles, there was obviously a reason behind it. There were rumors of running Google Video on future iPod products, but it’s doubtful that will happen. What is likely though, is that Apple will start running Google ads on their online properties. This is a very viable opportunity for Apple to generate another huge source of income and for advertisers to match up with their consumers.

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2 Responses to “Apple: Go Big or Go Home”

  1. Lloyd D Budd

    Sep 19th, 2006

    Interesting perspective. It would be interesting to see it done the Apple way — asthetically pleasing way.

    Apple already enjoys the revenue from Google search in Safari.

  2. Jonathan Dingman

    Sep 19th, 2006

    On the same lines as the “Apple Way”, they may even consider moving into the “contextual” PPC market such as ContextWeb does it or other various “in-line” ad companies are doing it. I’m very excited to see how Apple will move on this extra revenue.