Posted by jonathan at 12:06am EST on 08/19/2006
Google, fresh from its $90 million settlement, is being sued for click fraud in another class action lawsuit, this one filed in Pennsylvania federal district court, Google Watch has learned.
The proposed class action — the third this year — was filed on behalf of several hundred Pennsylvania and New Jersey residents, and accuses Google of exposing publishers to click fraud following a breach of contract, negligence, unjust enrichment and unfair business practices. eWeek.com
Looks like Google isn’t having that good of a year with the lawsuits. Seems like everyone wants a piece of the action just because they “can.” Both publishers *and* advertisers are in this together against Google. While some publishers feel they are being mistreated and not getting the full profits of all their clicks, it’s happening in the same respect to the advertisers for fraudulent clicks. Pay-per-click is a tough industry to be successful in and make everyone happy. Apparently you can’t make everyone happy because everyone wants that “free lunch” that we all talk about.
Seems that Google has to be fighting off in almost every direction with their Kinderstart.com lawsuits over PageRank and now they’re having to fight off the PPC side of things with AdSense and AdWords.